Johnnie Walker concept store in T4
05 March, 2014
Diageo Global Travel and Middle East (GTME) and the World Duty Free Group have opened an “exclusive concept store” in the departures concourse of London Heathrow Terminal 4, for Johnnie Walker Explorers’ Selection, a major global marketing initiative that GTME says represents one of Diageo’s most significant investments in travel retail.
Johnnie Walker Explorers’ Club Collection presented
25 October, 2012
Diageo unveiled the first whiskies of its Johnnie Walker Explorers’ Club Collection at TFWA Cannes yesterday.
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Danil Nevsky
The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
